{"product_id":"carpano-punt-e-mes","title":"Carpano Punt e Mes","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eAn absolute icon of mid-century Italian graphic design by the legendary \u003cstrong\u003eArmando Testa\u003c\/strong\u003e. This striking 1960s composition for \u003cstrong\u003eCarpano\u003c\/strong\u003e's \"\u003cstrong\u003ePunt e Mes\u003c\/strong\u003e\" vermouth is a masterclass in advertising minimalism.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eBy isolating the dramatically tilted, oversized glass against a stark white backdrop, Testa creates a dynamic visual tension that feels incredibly modern and bold.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eTesta began working with major Italian companies in the immediate postwar years, including \u003cstrong\u003eMartini \u0026amp; Rossi, Carpano, Borsalino\u003c\/strong\u003e, and Pirelli — collaborations that produced some of his most iconic and inventive campaigns. The Carpano commissions in particular became a defining showcase of his visual language: bold, graphic, instantly memorable.\u003cspan class=\"inline-flex\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eTesta was an \u003cstrong\u003eItalian\u003c\/strong\u003e graphic designer, cartoonist, animator, and painter whose work has since transcended its commercial origins to enter the canon of 20th-century design. In 2024, the Ca' Pesaro Galleria Internazionale d'Arte Moderna in Venice devoted a major monographic exhibition to his artistic legacy, tracing his development as one of the leading figures in contemporary visual culture.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis \u003cstrong\u003eposter\u003c\/strong\u003e stands as a compact, collectible expression of the same visual genius now studied in major Italian museum collections.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003eThis piece is sold unframed, carefully rolled and shipped in a rigid tube to ensure it arrives in pristine condition.\u003c\/p\u003e","brand":"Da Noi A Voi","offers":[{"title":"Default Title","offer_id":58661130338629,"sku":null,"price":1690.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/0214\/8677\/files\/Carpano_Testa.jpg?v=1785331829","url":"https:\/\/danoiavoi.com\/products\/carpano-punt-e-mes","provider":"Da Noi A Voi","version":"1.0","type":"link"}