{"product_id":"panizza","title":"Panizza","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA fine example of \u003cstrong\u003eItalian Art Deco\u003c\/strong\u003e commercial illustration, this original \u003cstrong\u003e1938\u003c\/strong\u003e lithograph was created for \u003cstrong\u003ePanizza\u003c\/strong\u003e, one of Italy's most prestigious hatmakers. Founded in 1879 in Ghiffa on the shores of Lake Maggiore by Giovanni Panizza and Natale Gamba, the house built its reputation on handcrafted felt hats of exceptional quality — up to 90 individual steps go into the making of a single hat.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eBy the late 1930s, \u003cstrong\u003ePanizza\u003c\/strong\u003e was already synonymous with \u003cstrong\u003eMilanese\u003c\/strong\u003e elegance, and commissioning a large-format advertising poster was entirely in keeping with the brand's ambition. The company continues to produce hats to this day from its workshop in Montevarchi, Tuscany, under the fifth generation of the founding family.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe poster was illustrated by \u003cstrong\u003eNoel Tolmar\u003c\/strong\u003e, a commercial artist active in Italy during the interwar period whose graphic style sits comfortably within the streamlined, confident aesthetic of 1930s Italian poster art. The combination of bold typography, refined figure work, and the luxury associations of the hat trade made for a naturally strong advertising image.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThis piece is sold unframed, carefully rolled and shipped in a rigid tube to ensure it arrives in pristine condition.\u003c\/span\u003e\u003c\/p\u003e","brand":"Da Noi A Voi","offers":[{"title":"Default Title","offer_id":58914365800773,"sku":null,"price":499.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/0214\/8677\/files\/poster_panizza.jpg?v=1787071195","url":"https:\/\/danoiavoi.com\/products\/panizza","provider":"Da Noi A Voi","version":"1.0","type":"link"}