{"product_id":"thermogene-dedon","title":"Thermogène (imp. Dehon)","description":"\u003cp dir=\"ltr\"\u003eFew advertising images have entered the collective imagination as deeply as Cappiello's \u003cstrong\u003e\u003cem\u003eThermogène\u003c\/em\u003e\u003c\/strong\u003e. Conceived in 1909 for Pérol Frères, this incandescent \u003cstrong\u003ePierrot\u003c\/strong\u003e — green-faced, chest wrapped in warming wadding, breathing great arcs of fire — became so synonymous with the product that the brand adopted it as its permanent logo. The image is a masterpiece of visual shorthand: illness, heat, and instant relief expressed in a single theatrical gesture.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis edition, printed by \u003cstrong\u003eDehon \u0026amp; Cie\u003c\/strong\u003e of Valenciennes-Paris around 1939, is one of the rarer smaller-format reissues of this iconic composition, which had already reached its 19th Vercasson printing by 1926. Professionally linen-backed and restored, it retains the full power of \u003cstrong\u003eCappiello's\u003c\/strong\u003e draughtsmanship and chromatic boldness.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThis piece is sold unframed, carefully rolled and shipped in a rigid tube to ensure it arrives in pristine condition.\u003c\/span\u003e\u003c\/p\u003e","brand":"Da Noi A Voi","offers":[{"title":"Default Title","offer_id":59072998703429,"sku":null,"price":899.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/0214\/8677\/files\/Dedon_thermogene.jpg?v=1788284110","url":"https:\/\/danoiavoi.com\/products\/thermogene-dedon","provider":"Da Noi A Voi","version":"1.0","type":"link"}