A.P.I. Voghera, Cioccolato

A brilliant piece from the golden age of Italian advertising, this poster reproduces a 1950 original created by Di Lullo for A.P.I., a chocolate and nougat confectionery company based in Voghera, in the Lombardy region of northern Italy. This is an official reprint issued in the 1980s.

The composition is wonderfully playful: an elegant, glamorous woman — rendered in the pin-up style so characteristic of the 1950s — showers a delighted child with the full range of A.P.I.'s chocolates and sweets. The juxtaposition of exotic glamour and childhood innocence creates an irresistible visual warmth, while the soft pastel backdrop makes the rich chocolate tones and bold typography leap off the page.

This piece is sold unframed, carefully rolled and shipped in a rigid tube to ensure it arrives in pristine condition.