Bally

An exceptional piece of surrealist fashion advertising by the acclaimed Alain Gauthier. This monumental original poster brilliantly merges form and subject, with the elegant silhouette of the woman seamlessly transforming into an iconic Bally stiletto.

The deep, textured black background amplifies the vibrant pink tones and chic pearl details, creating a highly dramatic visual impact.

Bally was founded as Bally & Co in 1851 by Carl Franz Bally and his brother Fritz, in the basement of the family home in Schönenwerd, Switzerland. Best known today as a footwear house, the brand also built a rich visual identity through collaborations with leading poster artists — including Otto Baumberger, Bernard Villemot, and Alain Gauthier. 

This design belonged to a paired campaign, with a companion piece created for Bally menswear — Gauthier's recurring device of fusing the human form with the product itself, rendering it both visually striking and conceptually unique.

This piece is sold unframed, carefully rolled and shipped in a rigid tube to ensure it arrives in pristine condition.