Bendix

With disarming wit, this poster distils the promise of the post-war domestic revolution into a single image: a person at leisure in her hammock, feet up, entirely at ease — while the Bendix takes care of the rest. Against a dramatic black ground, the bold yellow lettering and vivid blue of the hammock command instant attention, while the tagline — "la plus reposante des machines à laver" — delivers its message with the easy confidence of a brand that knows it has won the argument.

Designed by Raoul Eric Castel, known simply as "Eric", and printed by Sepic in Paris, this grande affiche is a quintessential document of 1960s French graphic design: clean, humorous, and immediately legible from a distance. In its oversize 160×120 cm format it makes an exceptional decorative statement.

This piece is sold unframed, carefully rolled and shipped in a rigid tube to ensure it arrives in pristine condition.