Cioccolatini Perugina
Artist Federico Seneca
Year ca. 1980
Authenticity Official Reissue
Theme Advertising
Region Europe
Dimensions 100 x 140 cm / 39 x 55 in
Condition A+
Backing Linen-backed
A bold Art Deco advertisement designed by Federico Seneca in 1928, promoting Perugina's chocolates — one of Italy's most storied confectionery houses. The composition channels the visual language of Italian Futurism as much as Deco: a fiery red figure, caught mid-leap, balances trays of chocolates with effortless grace against a saturated yellow backdrop. The sweeping, curved lettering reinforces the sense of speed and modernity the era prized, transforming a simple product ad into a study of motion and momentum.
This piece is a later reissue of Seneca's original 1928 design, printed in the 1980s — a faithful reproduction that preserves the striking color palette and graphic energy of the original composition.
This piece is sold unframed, carefully rolled and shipped in a rigid tube to ensure it arrives in pristine condition.