Frigidaire

A vivid emblem of postwar French advertising, this 1950 poster by Jean Colin pairs the Frigidaire brand with the aspirational glamour of a Cadillac — two icons of American-inspired modernity that captured the era's optimism and appetite for progress. As France rebuilt and embraced new domestic comforts, advertisements like this one sold more than appliances: they sold a vision of the future, one refrigerator at a time.

This piece was printed in the format used for advertising panels along Parisian buses — a distinctive urban display size that placed everyday consumer dreams directly into the daily commute of postwar Paris.

This piece is sold unframed, carefully rolled and shipped in a rigid tube to ensure it arrives in pristine condition.