Myrys

The tagline tells you everything: Ils sont gais, Myrys les a chaussés — they are happy, because Myrys has put shoes on them. It is the pure logic of midcentury French advertising, delivered with the chromatic confidence that Obrad Nicolitch had been perfecting since the 1930s: vivid, unambiguous, impossible to walk past without smiling.

Nicolitch brought to the commercial poster the skills of a trained illustrator who understood colour as a rhetorical device — the right palette not as decoration but as argument. Myrys, the French shoemaker, got one of the most energetic compositions in his catalogue: figures in motion, shoes at the centre, joy as the product's essential promise. At 114 × 155 cm, it is a wall-filling declaration.

This piece is sold unframed, carefully rolled and shipped in a rigid tube to ensure it arrives in pristine condition.