Campari in Testa
Artist Fortunato Depero
Year ca. 1980s (reprint of the 1930 original)
Authenticity Official Reissue
Theme Advertising
Region Europe
Dimensions 50 x 70 cm / 19,6 x 27,5 in
Condition A
Backing Linen-backed
One of the most iconic images in the history of advertising art. Fortunato Depero — painter, designer, and leading figure of Italian Futurism — created the original "Campari in testa" motif in 1930, a bold, almost architectural composition that turned a bottle of Campari into a monumental graphic object. This is the official second edition reprint, published by Davide Campari & C. of Milan.
Depero's relationship with Campari was one of the great collaborations between a modern artist and a brand — he designed bottles, advertisements, and posters for them throughout the late 1920s and 1930s, making Campari synonymous with the Futurist aesthetic.
This piece is sold unframed, carefully rolled and shipped in a rigid tube to ensure it arrives in pristine condition.