Carpano Punt e Mes

An absolute icon of mid-century Italian graphic design by the legendary Armando Testa. This striking 1960s composition for Carpano's "Punt e Mes" vermouth is a masterclass in advertising minimalism.

By isolating the dramatically tilted, oversized glass against a stark white backdrop, Testa creates a dynamic visual tension that feels incredibly modern and bold.

Testa began working with major Italian companies in the immediate postwar years, including Martini & Rossi, Carpano, Borsalino, and Pirelli — collaborations that produced some of his most iconic and inventive campaigns. The Carpano commissions in particular became a defining showcase of his visual language: bold, graphic, instantly memorable.

Testa was an Italian graphic designer, cartoonist, animator, and painter whose work has since transcended its commercial origins to enter the canon of 20th-century design. In 2024, the Ca' Pesaro Galleria Internazionale d'Arte Moderna in Venice devoted a major monographic exhibition to his artistic legacy, tracing his development as one of the leading figures in contemporary visual culture.

This poster stands as a compact, collectible expression of the same visual genius now studied in major Italian museum collections.

This piece is sold unframed, carefully rolled and shipped in a rigid tube to ensure it arrives in pristine condition.