Produits Lavocat

A striking piece of French advertising art from the early 1930s, promoting Lavocat's "irradiated foods" as a source of strength and vitality. The composition, illustrated by H. Prost, captures an athlete — likely a rugby or football player — mid-stride, ball in hand, driven forward with remarkable intensity. Bold yellow and black streaks trail behind the figure, conjuring an almost superhuman momentum, while the vivid red and yellow palette amplifies the sense of energy and motion. The tagline "Force, Énergie par les" leads into the brand name, positioning Lavocat's products as the very source of that vigor.

The reference to "aliments irradiés" offers a fascinating window into the era: food irradiation was then regarded as a cutting-edge, beneficial preservation technology — a detail that makes this piece as much a document of food science history as of advertising design.

Printed by Fort in Lyon using traditional lithography, the poster retains the rich color depth and fine detail characteristic of the technique. A compelling find for collectors of vintage advertising, sports memorabilia, or the visual history of food innovation in France.

This piece is sold unframed, carefully rolled and shipped in a rigid tube to ensure it arrives in pristine condition.